E il marketing divenne relazionale
Nel 1999, a soli otto anni dalla nascita del World Wide Web, cioè di Internet così come noi lo conosciamo, un piccolo gruppo di economisti, saggisti e giornalisti pubblicò il Cluetrain Manifesto, un documento che in 95 tesi sanciva il definitivo cambio di prospettiva sul marketing.
Il primo punto era già tutto un programma, diceva solo:
“I mercati sono conversazioni”.
Dirompente nella sua semplicità.
Il successivo sviluppo di internet ha reso questa affermazione (assieme alle altre 94 tesi) sempre più attuale.
Da allora fino ad oggi è cresciuto enormemente il numero di persone e di aziende connesse alla rete, si sono sviluppati i CMS che danno la possibilità a chiunque di aprire e iniziare a gestire un sito in pochi minuti.
E infine sono arrivati i social network che ci hanno messi tutti in relazione reciproca, in ogni momento e in tempo reale.
In questo modo internet ha sostituito praticamente tutto, è diventato la nuova televisione, la nuova radio, il nuovo servizio postale, il nuovo telefono, la nuova piazza, il nuovo album di famiglia.
E i suoi contenuti sono diventati i nuovi consigli per gli acquisti.
Le relazioni si basano sui contenuti
La maggior parte delle interazioni su internet, tra persone o tra persone e aziende, nascono perché una delle due parti sta cercando un’informazione e l’altra gliela fornisce.
L’intero ecosistema di internet e dei social network si basa sulla produzione e sul caricamento di contenuti, che poi vengono cercati, trovati, intercettati, letti, guardati e ascoltati da altri utenti.
Nel content marketing, la produzione di contenuti permette di creare relazioni stabili e durature con i propri clienti o prospect.
A loro volta le relazioni aiutano a raggiungere gli obiettivi di business, come la vendita di un prodotto o servizio, ma anche l’adesione a una campagna sociale, l’adozione di un certo comportamento, il sostegno a un progetto culturale e così via.
Prima l’azienda cercava i media, oggi il media è l’azienda
Ogni realtà imprenditoriale è una miniera di contenuti. La sua storia, le sue persone, i suoi prodotti, il suo territorio… sono tutte “storie” che possono avere un valore enorme nell’immaginario dei potenziali clienti.
Basta tradurre un simile patrimonio di informazioni e di emozioni in un flusso regolare di contenuti sul web: testi da leggere, foto e video da guardare, podcast da ascoltare.
Devono essere contenuti originali, utili, che piacciano sia alle persone che ai motori di ricerca, che invitino gli utenti a condividerli con i loro contatti.
Grazie ai suoi contenuti l’azienda viene riconosciuta dal pubblico di internet (del suo pubblico di internet) come affidabile, vicina, aperta, competente, un’autorità nel suo settore.
L’azienda diventa il miglior consulente dei propri clienti attuali e potenziali.
Il contenuto non vende (sempre),
il contenuto crea la relazione (che fa vendere molto di più).
Lo sbaglio più grosso per un’azienda o un professionista è aspettarsi che un contenuto sul blog e sui social funzioni come una pubblicità tradizionale: la vedevi, ti convinceva, andavi al negozio e compravi.
Certo, ci sono le sales page e le email di vendita, espressamente progettate per portare l’utente a cliccare su “Acquista ora!”. Ma sono solo l’ultimo anello della catena, funzionano solo dopo che la relazione con il cliente è stata consolidata.
Come? Grazie a contenuti utili che hanno dato risposte alle sue domande, a un regolare flusso di newsletter che lo hanno tenuto aggiornato, a contenuti extra che lo hanno “coccolato” (un ebook gratuito, per esempio).
A quel punto l’affidabilità che l’azienda ha guadagnato agli occhi dell’utente va ben oltre il singolo acquisto d’impulso o occasionale, è invece la solida base di un rapporto che potrà dare reciproche soddisfazioni per lungo tempo.
Meglio soli o ben accompagnati?
In teoria, nessuno meglio dell’azienda stessa può produrre contenuti che la riguardano.
In pratica, però, il fai da te a volte funziona, molte altre no.
Perché? Quali sono le competenze necessarie per un’efficace strategia di content marketing?
Eccone alcune:
Copywriting
La scrittura di contenuti per il web e i social ha le sue regole, che peraltro cambiano molto in fretta.
SEO
Non si tratta solo di inserire parole chiave nei testi, ma di capire quali argomenti possono attirare attenzione e interesse, sia da parte del pubblico che da parte di Google, e trovare il modo migliore di elaborarli e pubblicarli.
Art direction
Un contenuto efficace deve essere presentato in modo professionale, attraente, accattivante, con le immagini giuste, altrimenti perde valore.
Social strategy
Gran parte di chi arriverà sul tuo sito lo farà perché ha trovato i tuoi contenuti su un social network, gli sono sembrati interessanti e ha deciso di approfondirli.
Prima cominci, meglio è
Ora sai ciò che ti serve, e se cerchi un consiglio, una consulenza o qualcuno che ti supporti nella produzione e condivisione di contenuti di valore, noi ci siamo.
Il content marketing è come un albero in crescita, deve essere coltivato per dare i suoi frutti. Prima inizi a dedicargli le tue cure, meglio è, perché i tuoi competitor con ogni probabilità lo stanno già facendo.
World wide web courting is one of the most effective ways of reaching women on the internet for hookup interactions. You can get 1000s of girls in your town who are seeking sexual activity [url=https://getsatisfaction.com/people/saucemonth2]https://getsatisfaction.com/people/saucemonth2[/url] As a way to fulfill the correct woman, you need to know some techniques to date and meet hookup women on the web. Read on for many recommendations.
One thing you want to do when it comes to internet dating is to be aware what you want from the connection. Online dating sites usually offer cost-free talk bedrooms. These are usually great places for locating hookup girls. Free of charge chat rooms offer you a lot of items to help make an appealing gentleman seem more appealing to others. There are actually cost-free dating sites offering profiles and photos of numerous ladies it is possible to satisfy.
Free chat spaces can also be excellent places to reach know other folks and find out if they have the identical likes and dislikes when you. Make inquiries and find out if you discover out anything at all exciting. If you are speaking with women, try and make dialogue and get acquainted with them. It is possible to discuss various subject areas for example the work you might have, in which you work, individuals inside your family, and issues you want to do. If you don’t get enough information and facts through the lady on conversation, don’t be afraid to inquire about her questions regarding herself. This will show her that you are searching for learning her, so she could be more most likely to give you her variety and satisfy you for the true day.
The next matter to know is online dating services are not exactly as easy to use because they seem. They could be very daunting to use and take full advantage of, and can even leave you feeling like you are a loser and so are just wasting your time. So it’s vital that you take the time to learn how to make use of them and discover how the dating sites job. Using this method you may be more comfortable with utilizing them and you will have a significantly better expertise.
Should you don’t know very much about dating, you could feel afraid of the amount of time and cash it takes to fulfill girls. Which is untrue. Most of the time, the costs associated with these web based dating websites are a lot below personally internet dating. It’s actually more readily found fantastic hookups rather than time personally because ladies are usually willing to satisfy gentlemen at night clubs, clubs, night clubs, or eating places.
Internet dating websites also enable you to save time and cash. You can find no hurry hours or meetings with women, but that’s not to imply you can’t still meet ladies for a evening. Once you have located a fantastic hookup, it is possible to get out there and appreciate supper or films together and then go back to talk. In this way you don’t have to squander a complete night reaching up with the woman in a club or diner.
Online dating services can also be really good for getting together with new close friends and getting new close friends. You may talk to them, and you will save money you wouldn’t invest going out to dinner together with the women you satisfied in person. Should you be inside the mood for an journey, this is usually a great way to meet somebody new. Just because you’re on-line doesn’t suggest you have to fulfill up with a number of people.
There are millions of single men and women on the internet and most of them are seeking somebody to particular date, and hookups. Make sure that you learn how to locate them and don’t get frustrated in the event you aren’t able to find the right woman right away. The great news is that you don’t need to commit a lot of time and cash on locating your perfect woman, all you should do is look for the appropriate spot on-line.
Хорошее отношение к покупателю заканчивается вместе с его деньгами.
Статьи проверенные:
[url=https://newsvo.ru/podbiraem-novoctroiki.dhtm]подробнее[/url]
по этой ссылке|
UxcnX@
Hello my dear friend.
Our International Company in Auburndale big six years, during this period we work exclusively female workers, on Cleaning a private house and Home maid clean. Housekeeping maid service maintains cleanliness and order in houses respectively set . In our headquarters in oll professional Maid in my area , ready to take on House cleaning in my neighborhood of the most varied complexity and execute it very fast and qualitatively. When it comes to about a huge hotel complex, our employees we will provide you personally necessary composition staff. Our company offers as experienced service personnel, but also prices very affordable for each customer for Housekeeping maid service в Whitestone. With the purpose of place an order Local house cleaning and Housekeeping maid service advise you personally look at our site in Seaside. The Take away Local room cleaning с Home maid clean every time simpler in Fort Totten
We offer expert [url=http://house-cleaner-nyc.com]cleaning services websites[/url] for personal customers. Utilizing European tools as well as accredited devices, we achieve maximum outcomes and also provide cleansing in a short time.
Our pleasant group offers you to obtain familiarized with beneficial terms of teamwork for corporate clients. We sensibly approach our activities, clean using professional cleansing items as well as customized devices. Our employees are educated, have medical books and are familiar with the subtleties of eliminating complex and also hard-to-remove dust from surfaces.
Urgently!
I’m looking for a strict sugar daddy!
For dirty and vulgar sex!
My site https://cutt.us/pamela2021
My nickname milasex
Be sure to confirm your mail so you can write to me!
[url=https://bit.ly/2Js3YSq ][img]http://www.vhost133261.ispsite.ru/images/11.jpg[/img][/url]
[b][url=https://www.topcars.su/forum/messages/forum3/topic5693/message1042998/?result=reply#message1042998]Qigong New Yourk[/url][/b]
Good day! We those who make your current life much easier . Our organization that gives you massage .
[b][url=https://lisagrossmanart.com/blog/again-with-the-writing/#comment-31]Aromatherapy Manhattan[/url][/b]
Distinctive sign our Hydromassage salon is not an enforced setting. We promote site to create.
[b][url=https://lucknowtalk.com/2018/05/03/hostel-is-life/img-20180502-wa0045/#comment-152935]Aromatherapy Manhattan[/url][/b]
Provide for you personally check very different method massage methods soon. Go to service and further explore, see details.
[b][url=http://www.express4fruits.co.uk/fruit-baskets-by-post-make-great-gifting-options/#comment-218020]Thai with herbal pouches New Yourk[/url][/b]
G’day (Australia)!. Maid service at home and Best spring cleaning the famous company more than 8 years. We are working with different clients : banks , medical . We carry outremove Cleaning a private house. We give a guarantee for compliance specified deadlines and safety property . You can order in our company cleaning of a cottage after renovation Industrial cleaning services,Housekeeping maid service and Best spring cleaning. Our manufacturing company separately for all clients and counting cleaning proceeding from area premises . 6-year-old gained experience in such areas as cleaning can give an opportunity Maid service predict possible obstacles , which arise in progress tidy up Cleaning and cleaning services and Best spring cleaning and Housekeeping maid service private country houses , townhouses. Using this most modern furnishings and highly professional cleaning products, Home maid clean and Spring Cleaning getting perfect results and always ready tidying up as in city and country dwellings and cottages. Offers company profitable those who appreciates their personal time and not wants waste it on tidy Cleaning a private house. Make a call or write us , in order to find out object cost and order Cleaning Cleaning after repair, Maid service at home, Best Spring Cleaning Service and Maid service in my area.
In home cleaning company – ideal
[url=https://maidsmanhattan.club/maid-service-nyc/]Maid service Nyc – it’s very easy, convenient as well as budget-friendly along with our firm.
Trust the sanitation leaders to residence cleaning Brooklyn! We use qualified cleaning agents as well as specialized equipment of international producers in our job and do a superb task along with cleaning of any sort of complexity.
[url=https://maidsmanhattan.club/][size=8][/size][/url]
Collaboration with the company is actually the underwriter of an impeccable, successful and effective cleaning of expert house cleansing as well as bordering locations. Presently, property cleaning services coming from our company are actually made use of in New Jacket. Enjoy and you the genuine benefits and useful perks of our service plan.
Through authorizing a long-lasting solution deal along with our team, you will certainly manage to abandon the requirement to preserve a big personnel of specialized workers, which, subsequently, will definitely improve costs. The expense of the complex, daily, general home cleaning of Staten Isle, done through our staff members, will definitely regularly be less than the expense of earnings for cleaners, the acquisition of cleansing products as well as equipment.
[size=6][/size]
Leave behind a demand on the site, define your name or even business label, call contact number as well as date of designated cleansing, leave your wants and also requirements in a notification to the supervisor if necessary, then our professional will call you in the least opportunity and also define the day, opportunity and also workplace!